KORE SIGNS NEW UK DISTRIBUTION DEAL

DECADE EUROPE GAIN EXCLUSIVE RIGHTS TO DISTRIBUTE KORE COMPONENTS FOR THE UK MARKET

Seattle, USA, 11 February 2011 – KORE Components a major player in the development and manufacture of cycling components, announces today the appointment of Decade Europe as their exclusive distributor for the UK cycling retail channel.

“ It is extremely important for KORE Components to identify a partner that shares the same goals as KORE and has the ability to provide our customers with a first class service, support and distribution network.” said Lance Bohlen, General Manager, KORE Components. “Decade Europe clearly fits the criteria we were looking for to identify and promote our new up and coming range of products, it is key to have a company like Decade Europe as a partner of KORE Components to enable us to work well in the UK market”, he added.

The KORE name is well established in the history of mountain biking and this year is celebrating its 20^th Anniversary. The companies’ reputation for making solid reliable mountain bike components is shown by its long             established partnerships with knowledgeable and experienced distributor’s   world wide.

“Decade Europe is delighted to have secured the rights to distribute the

KORE range in the UK”, commented Matt Yeo, General Manager, Decade Europe. “The brand perfectly complements our existing portfolio of high quality products and will be available to customers throughout Decade’s growing dealer network”.

CONTACT

DECADE EUROPE

Tel: +44(0)1792-469811

Email: info@decade-europe.com